The headline this morning: “Theranos founder Elizabeth Holmes sentenced to more than 11 years for defrauding investors”. The case centred around her false claims that her technology could detect hundreds of diseases from a single drop of blood. The BBC reported, “Silicon Valley is a place where fortunes can be made and squandered. It’s not unusual for investorsContinue reading “Personal take on the Theranos Fraud”
Category Archives: Marketing
Luminous toothpaste
Imagine my delight when I discovered a toothpaste that promised luminous teeth. I imagined lighting my way at night with a glowing smile, or even having British teeth brighter than those in the United States. Of course, I’m not so gullible to take this literally and can spot marketing hyperbole when I see it. Nevertheless,Continue reading “Luminous toothpaste”
Graham Lappin 